CREATIVE PRODUCTION / 01
PRIME VIDEO
THE CAPED CRUSADER · SEASON 2
CREATIVE PRODUCTION · SOCIAL CAMPAIGN
Season 2 needed to show Batman fans that Caped Crusader was entering darker, more explosive territory. I helped shape a social campaign built around the season’s villains, brutal action, escalating stakes, and the arrival of the Joker.
MAY–AUGUST 2026 · ROLE: CREATIVE PRODUCER
THE BRIEF
WIN BACK THE BATMAN FANS.
Season 2 of Caped Crusader presented a perception challenge. The campaign needed to re-engage Batman fans by making it clear that the new season was raising the stakes—with bigger fights, more dangerous villains, darker storytelling, and the long-awaited arrival of the Joker.
01
HIGHER STAKES
Bigger confrontations and a more dangerous Gotham.
02
MORE VILLAINS
Character-driven creative introducing the threats defining Season 2.
03
THE JOKER ARRIVES
Build anticipation around his reveal and first major showdown with Batman.
MY ROLE
As Creative Producer, I owned the creative production process from briefing through final delivery, working closely with the Creative Director, editors, designers, motion designers, and Prime Video team.
FROM RAW EPISODES TO SOCIAL NARRATIVES.
01 /
CONCEPT DEVELOPMENT — Partnered with the Creative Director and creative team to develop concepts around characters, villains, action, and emerging social formats.
02 /
NARRATIVE DEVELOPMENT — Shaped the story and pacing of each video, with individual edits built around different characters, moments, and creative hooks.
03 /
ASSET + MOMENT SOURCING — Reviewed episodes and sourced timecodes, dialogue, action sequences, character moments, music, and sound effects while carefully avoiding spoilers.
04 /
EDIT DIRECTION — Directed edits through internal creative reviews, providing detailed notes on narrative, pacing, music, sound design, graphics, and overall intensity.
05 /
PRODUCTION MANAGEMENT — Managed budgets, workback schedules, client routing, feedback, revisions, approvals, and final delivery across the campaign.
12
HIGH-LIFT VIDEO EDITS
5
SOCIAL PLATFORMS
VIDEO + MOTION
CUSTOM CREATIVE
CREATIVE PRODUCER
ROLE
INSTAGRAM · FACEBOOK · X · TIKTOK · YOUTUBE / YOUTUBE SHORTS
THE CREATIVE APPROACH
BUILD EVERY EDIT AROUND A REASON TO WATCH.
Rather than treating the campaign as a single trailer cut into different formats, we developed individual creative narratives around the characters, villains, action, and fan behaviors that could make Season 2 feel different. Each edit needed its own hook while contributing to the same larger message: Gotham had become more dangerous.
SOCIAL-FIRST CREATIVE
MADE FOR THE FANS.
Some of the campaign’s strongest ideas came from combining Caped Crusader Season 2 footage with video formats already native to social platforms.
THE CAMPAIGN
ONE CAMPAIGN. FIVE CREATIVE ANGLES.
Each piece approached Season 2 from a different creative angle, but together they reinforced the same idea: this was a darker, faster, more dangerous Caped Crusader.
WHAT I TOOK FROM IT
CREATIVE PRODUCTION IS STORYTELLING BEFORE THE EDIT EVEN STARTS.
This campaign reinforced what I enjoy most about creative producing: finding the story inside the material before an editor ever opens a timeline. The strongest work came from understanding what fans wanted to feel, identifying the moments that could deliver it, and giving the creative team the narrative, assets, sound, and direction needed to turn those moments into something built for the feed.
THE RESPONSE
THE FANS GOT THE MESSAGE.
The campaign was built to communicate a more intense, villain-driven Season 2. Audience reactions across social reflected exactly that—fans called out the stronger season, action, villains, and anticipation for what came next.
12
HIGH-LIFT SOCIAL EDITS
5
SOCIAL PLATFORMS
92%
SEASON 2 CRITICS SCORE
ROTTEN TOMATOES
MAY–AUG 2026
CAMPAIGN
DEVIN DEARTH
Creative Operations & Production Leader